After the immediate succes of their iPhone Application, Vacature is the first Belgian recruiter releasing their magazine on the iPad: meet iMag! This brand new digital version offers the same look and feel as the printed magazine and the website. Besides that, it is stashed with a bunch of iPad-only features of course! Be aware, this is not a simple one to one translation! Together with yours truly and the guys at Little Miss Robot, the Vacature Design Team worked hard to restyle the magazine, totally and fully iPad optimized!
With a detailed summary of design opportunies, do’s and don’ts, screen resolutions, user experience behaviour, typography and many other aspects we did our very best to guide the Design Team into the world of iPhone and iPad design. We helped them re-designing every page, both landscape and protrait, in order to aim for the best possible reading experience. With embedded movies, links and all sort of interaction we added digital value to the exisiting printed magazine content. For instance, every article offers extra pictures from Vacature’s top photographers. We created a unique video-driven cover and navigations system, whichs all result in a much better user experience!
Advertisement on the iPad
What’s also great about this magazine is that Vacature’s advertisers decided to dive into this adventure as well. We started off by giving a group of around 30 interested marketeers a 3-hour workshop, talking about all the possibilities this new platform has to offer. A succes it seemed because every ad in the magazine offers a lot of extra background information about the brand, using integrated video or links. Interested job-seekers are even able to browse different vacancies inside the ads and apply immediately via email! Exciting stuff!
Interested in this mad iPad adventure? Or just looking for a cool job? The magazine just became available in the App Store. Don’t hesitate, it’s free!
About Vacature
Vacature is a permanent source of qualitive carreer information and job oppertunities. With a passion for recruitement and self-development, they are constantly looking for the best way to connect brands and companies with talented people. Using communication channels such as print, events, databases and internet driven channels like websites and the iPad, Vacature offers a multimedia-driven platform that suits their leadership in the market.
